Now Available: Depilatories in Pakistan
Companies such as Reckitt Benckiser and Reko Pharmacal (Pvt) Ltd organised strong marketing campaigns to promote their products which increased the awareness levels of consumers. These marketing campaigns increased the awareness among urban women and they more readily accept the trends of modern lifestyles; hence products witnessed growth. However, women in rural areas also followed the trend and their awareness increased through media campaigns. For instance, Veet launched "Miss Veet Face of the year program" during 2013 to promote their...
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