New Market Research Report: Depilatories in Morocco
Overall depilatories achieved a good performance in value terms in 2013. Moroccan women tended to pay more attention to their appearance and wellbeing thanks to the influence of media and fashion magazines. Furthermore, the growing number of women entering the labour force led women to spend less time on their daily hygiene routine, which boosted demand for quick and convenient products. This was therefore an opportunity for brand owners to break into depilatories, leading to category growth in value terms...
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