New Market Research Report: Childrenswear in Vietnam
Towards the end of the review period, Vietnamese parents paid increasing attention to ready-to-wear childrenswear. The increasing number of young working parents preferred retail childrenswear rather than customised alternatives as they tried to cope with greater time pressures. Furthermore, more and more parents believed that cheap imported childrenswear from China could be harmful to their children. These consumers shifted to higher-quality brands offered at higher prices. In other words, the premiumisation trend developed childrenswear. As a result of these factors,...
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