New Market Report: Sets/Kits in Finland
Set/kits witnessed a new concept in 2013. LivBox by Sanoma News Oy offered a monthly subscription of a beauty kit sent directly to the home. This kit included a selection (four to six products) of personal care and beauty products from mass and premium segments selected by beauty and personal care professionals. For example, a LivBox of April 2014 was themed as "natural" month. The kit consisted of Nivea Pure & Natural body lotion, Herbina biodegradable rose cleanser, LadyVita vitamin...
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