Beauty and Personal Care in Finland - New Market Report
Regardless of the weak economy during the review period, the average annual value growth rate at 2% demonstrated beauty and personal care's nature as a necessity. However, there were shifts between categories and price bands, when the economic outlook deteriorated. Home kits and everyday luxury product sales increased as consumers cut costs of services and carried out procedures at home. Shifts also took place between mass and premium segments. For example, premium sales of affordable luxury...
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