"Fragrances in Finland" Now Available at Fast Market Research
Fashion and celebrity endorsement were key drivers of fragrances in 2013, with the category increasingly considered as an accessory. Finns chose different fragrances for different occasions. This also drew many consumers towards certain fashion brands that they thought corresponded with their style. Fashion brands such as Marc Jacobs by Marc Jacobs International LLC were among the highest growth brands. Another area of growth was the celebrity endorsed fragrances, which also referenced certain fashion styles and even lifestyles. Finns were more...
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