Hair Care in Finland: New Research Report Available at Fast Market Research
2013 witnessed the introduction of hair oils as various brands expanded their product lines with these products. Compared to the rest of Western Europe, Finns colour their hair more often and use more hair styling agents. This combined with harsh winter weather creates a high demand for products which treat damaged hair and irritated scalp such as hair oils. Furthermore, the versatility of these products appeals to consumers, while they can be used as for example as hair masks, conditioners...
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