"Laundry Care in Vietnam" Is Now Available at Fast Market Research
In 2012-2013, laundry care experienced an exciting year with new product development and improvements in marketing activities from both local and foreign manufacturers. Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd invested enormous budgets in marketing activities to strengthen their status in the category. The race started when Procter & Gamble introduced its new brand of Ariel detergent for both hand and machine washing. The product has received an enormous welcome from Vietnamese consumers thanks to the...
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