"Skin Care in Finland" Published
At time of numerous product innovations and booming of anti-ageing serums and novelty value products, one might assume that standard products such as Nivea Creme by Beiersdorf Oy would have no edge for increasing its sales. However, demand for this simple iconic retro product peaked in 2013. The product that was familiar to the majority of Finns was sold in the standard selection of almost all mass retailers having beauty and personal care products in their selection. In 2013, the...
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