Home Improvement in Mexico - New Market Report
Similar to the case with gardening, demand for home improvement products in Mexico has historically been undermined by the relatively weak state of the local DIY culture. Busy lifestyles and the widespread availability of cheap labour mean that many Mexicans still prefer to hire outside contractors for home improvement projects rather than undertake such tasks themselves. Consumer attitudes are gradually changing, however, as evidenced by the fact that home improvement current value sales grew steadily throughout the review period. One...
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