New Market Research Report: Oral Care in Finland
Finnish consumers continued to strive for whiter teeth. Compared to the US for example, the selection of teeth whitening positioned products remained rather modest, but it continued to expand in 2013. The increasing popularity and willingness to invest in a whiter smile led not only to increasing popularity of whitening toothpaste, but more and more Finnish consumers are also getting their teeth whitened by professionals at dental clinics.
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