Just Published: "Spirits in Portugal"
Spirits remained the worst performing category in the alcoholic drinks market in 2013. In a context of declining purchasing power, consumers slashed the consumption of non-first necessity goods, which affected alcoholic drinks in general, and spirits the most. Beer is sought after for its refreshing properties in hot summers. Wine is a centuries-old staple in Portuguese households. Despite the country's ancient aguardente tradition, spirits are seen as less essential than beer and wine.
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