New Report Available: Men's Grooming in Colombia
Basic mass products within categories, such as men's shaving (pre-shave, post-shave and razors and blades), deodorants and hair care (shampoo and styling products in a lesser extent) continue dominating men's grooming. Despite this, changes in the cultural aspects of men's personal care were experienced in previous years thanks to a growing awareness of appearance and an overcoming of old-fashioned prejudices. Nonetheless, sales of men's skin care as well as premium products given the strong...
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