Vitamins and Dietary Supplements in Japan - New Market Research Report
Vitamins and dietary supplements registered fractionally negative current retail value growth in 2013 due to the poor performance of tonics and bottled nutritive drinks, vitamins and paediatric vitamins and dietary supplements. In contrast, dietary supplements, the largest category, registered positive growth driven not only by the popularity of beauty supplements but also increasing spending on anti-ageing supplements among elderly consumers. As elderly consumers are becoming vital customers of vitamins and dietary supplements, some manufacturers design their products for the convenience...
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