Recent Study: Men's Grooming in Iran
The most important event of 2013 was the rapid acceleration in smuggling, especially in the men's shaving category, which was a response to the withdrawal of Procter & Gamble. Many loyal consumers of the popular Gillette brand, who could not find the brand generated strong demand for smuggled Gillette products, which negatively affected legitimate sales in the men's razors and blades category.
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