Digestive Remedies in Japan - New Market Report
Retail value sales of digestive remedies declined by 1% in current terms in 2013. All categories except antiflatulents continued to register negative growth. The shrinking digestive remedies market is closely linked with declining volume consumption of alcohol in Japan. More consumers in Japan are drinking less alcohol due to increasing expenditure on other leisure activities including smartphones. Another reason is the shifting consumer preference for drinking at home. Compared to drinking in bars or restaurants with friends or colleagues, consumers...
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