"Consumer Health in Saudi Arabia" Now Available at Fast Market Research
Consumer health in Saudi Arabia achieved a healthy value performance in 2013. Government campaigns to increase health awareness and constant advertising on satellite TV led consumers to move towards self-medication and become increasingly health-conscious. This resulted in higher consumer demand for such products. In addition, rising disposable incomes boosted the value performance of consumer health, as consumers tended to switch to leading global brands, hence leading to higher prices.
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