Just Published: "Home Insecticides in India"
A shifting of the seasons and a delay in monsoons in India boosted incidences of insect-borne diseases such as malaria, dengue and chickungunya in 2013. Indian consumers were becoming more health conscious and were aware of the preventive measures that help avoid these diseases. Both manufacturers and the government strongly promoted the use of home insecticides. Manufacturers invested heavily in advertising in order to further penetrate both urban and rural areas to create awareness in 2013.
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