Smoking Tobacco in Morocco: New Research Report Available at Fast Market Research
Pipe smoking is ingrained in Moroccan culture. The majority of pipe smokers do so in so-called water pipe cafes as part of socialising with friends and acquaintances. Pipe smoking at home is not prevalent, which also explains more moderate sales through the retail channel than the on-trade channel. In contrast, traditional pipe tobacco is purchased mainly by high-end consumers in off-trade channels.
View full press release