Nappies/Diapers/Pants in Singapore - New Study Released
Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased faster than any other year, as it is perceived as a good year to have a baby according to Chinese zodiac signs. Hence, slightly-slower current value growth was recorded in 2013 on the rebound from increased demand in 2012.
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