New Market Study, "Spirits in Italy", Has Been Published
Spirits was the mature category that was hit the hardest in value terms by the economic crisis in 2013. Falling GDP and high unemployment, especially amongst the younger generation, decreased Italians' disposable incomes, causing a contraction in the consumption of spirits. Also, other factors had a negative effect on consumption. Amongst them, it is worth mentioning a shift in demand towards lower alcohol content beverages, the increase in the frequency of road checks by the authorities, with...
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