New Market Research Report: Sportswear in Germany
The trend towards a healthier lifestyle in Germany did not only affect the food and drink industry, being also the main growth driver of sportswear as the proportion of people who are actively seeking to improve their health and vitality through sport increased. In addition to involvement in sports clubs and gyms, more and more people also pursued fitness and health activities outside organised structures, inspired by regular health and fitness coverage in the media and on social networks.
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