Just Published: "Travel and Tourism in French Guiana"
In 2010, French Guiana changed its tourism strategy to capitalise on nature, science, and culture. The tourism board marketed the country as being different from rival destinations, by highlighting its science activities and distinct culture. In 2014, the tourism body created a new identity that reflects the values of French Guiana: simplicity, nature, home and sharing. The logo was updated, supported by the slogan "Naturally generous".
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