Alcoholic Drinks in Italy - New Market Study Published
In 2013 sales of alcoholic drinks recorded a decline in both volume and value terms. Although negative, the total value performance of alcoholic drinks was better than the volume performance, as the market experienced a sharp rise in prices, which negatively affected volume sales. The reasons for the increases in prices were the poor grape harvest in 2012 and the introduction of new excises by the Italian government, which applied to all alcoholic drinks except wine. Furthermore, the effects of...
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