New Market Report: Health and Wellness in Russia
The review period saw good sales growth for HW food and beverages from a low sales base. Good growth was driven by the health and wellness trend in Russia and by expansion for modern grocery retailers such as supermarkets and hypermarkets. This resulted in widening consumer awareness of these products. However, sales continue to be constrained by consumer scepticism about many product areas, with this compounded by a poor legislative framework. Many consumers are thus unwilling to pay higher...
View full press release