M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business
M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business,’ a new Telecom Insider Report by Pyramid Research, provides an overview of the growing m-commerce sector in Sub-Saharan Africa. It looks at two types of transactions: those completed on a mobile phone and purchases of goods or services using mobile money. To assess the market in more detail, the report uses a four-part framework that consists of product identification, purchase and payment, delivery and post-purchase feedback. These are also...
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