Alcoholic Drinks in Croatia - New Market Report
2013 brought about further decline in sales growth, which began back in 2012 with the demise of flavoured/mixed lager. This was the main driver behind the decline, while spirits showed signs of weakness across the review period. Traditional alcoholic drinks categories such as wine or spirits already showed signs of weakness in trying to boost sales, leaving almost no tool to drive sales up. While new categories like cider continued to witness significant growth, they were too marginal to...
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