Market Report, "Sanitary Protection in the Philippines", Published
In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. Although standard towels has the bulk of value sales, pantyliners and ultra-thin towels maintained their positions as the fastest-growing products.
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