New Market Research Report: Calming and Sleeping in the Netherlands
Dutch consumers are showing an increased interest in herbal/traditional products when it comes to self-medication. They believe in the natural properties of plants and herbal extracts to treat common illnesses, as these products have been used and approved for generations. Moreover, consumers feel safer when using herbal/traditional products rather than standard OTC products, as they believe side effects to be minimal. This is reflected in the high value share (92%) of herbal/traditional products within the calming and sleeping category.
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