Home Improvement in Germany - New Market Study Published
The German home improvement category declined by 1% in current value terms in 2013 but remained fairly stable considering its high level of saturation and the still ongoing European debt crisis. Sales of home improvement products started slowly in 2013 but stable consumption in the second half of the year prevented a stronger decline. Due to the unfavourable weather conditions, there are a number of unfinished buildings and houses. Consequently, unfinished flats could not be equipped or furnished. Additionally, the...
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