Recent Study: Online Travel Sales to Country Residents in Australia
Online travel sales to country residents in Australia grew by 13% in 2013, to reach A$34.0 billion, as Australians become increasingly accustomed to booking their travel needs online. Whilst in previous years, consumers were more likely to book outbound travel offline, due to the reduced perceptions of risk online this is no longer the case, with 35% of outbound accommodation bookings taking place online in 2013. The differences in the willingness to book outbound travel products and domestic...
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