"Men's Grooming in Belarus" Published
Traditional conservatism of Belarusian men towards men's grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing increasing interest in their appearance. However, the majority of Belarusian men continue to be reticent when it comes to choosing men's grooming products other than shaving or deodorants. Typical Belarusian men rarely purchase new products; it is more likely...
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