Samsung Corp in Consumer Appliances (World) - New Market Study Published
Samsung Corp has a strong presence in Asia Pacific especially in India and China. However, Samsung has made great efforts to expand further sales volume in Middle East and Africa via production plants in these markets. Samsung also continues to seek new production sites to gain further low-cost advantage such as in Poland and Vietnam. It is recommended that Samsung should also strengthen distributor networks in China in addition to closely monitoring currency fluctuations in overseas markets.
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