New Market Study, "Men's Grooming in Ireland", Has Been Published
Men's grooming experienced a strong performance in 2013 as sales reached a value of EUR105 million, thanks to a 4% increase. The majority of men's grooming categories experienced growth in the previous year, the exception being just premium men's deodorants, which declined by 4%. The Irish male continues to take more care of his appearance, and this has continued to be the case despite financial pressures faced by many since the recession began. The ever-increasing number of products and product...
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