Beer in Switzerland - New Market Study Published
Per capita consumption of beer in Switzerland declined steadily throughout the review period, and this continued in 2013. The decline in per capita beer consumption was reflected in beer volume sales, which experienced stagnation in 2013. The prolonged winter and wet spring, and thus the short summer in 2013, further contributed to the flat performance of beer. The summer months with good beer drinking weather could not compensate for the volume sales lost during the first half of 2013.
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