Now Available: Traditional Toys and Games in Sweden
The marginal current value decline in 2013 was slightly lower than the CAGR for the overall review period. During the review period there was fierce competition from substituting products such as consumer electronics and video games. The time young children spend with traditional toys and games is diminishing and it hampers value growth. Hence, it is possible to see a shift in customer spending whereby slightly less money is being invested in traditional toys and games than in previous years.
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