Market Report, "Vitamins and Dietary Supplements in Tunisia", Published
The Tunisian government removed its ban on advertising for vitamins and dietary supplements in February 2013. This enabled players to advertise freely via channels such as domestic TV stations, billboards, radio and printed media and was expected to result in a surge in marketing support in this area. However, this surge was not seen, with the leading players investing little in marketing support in the year. Players remain cautious about investing in advertising due to low sales and a poor...
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