Report Published: "Alcoholic Drinks in Brazil"
2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. Macro-economic factors include decreasing purchasing power amongst low-income consumers, high inflation on food and beverages, timid GDP growth, as well as a population more indebted with durable products. Consequently, total volume declined in 2013,...
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