Cough, Cold and Allergy (Hay Fever) Remedies in Italy - New Study Released
Sales of cough, cold and allergy (hay fever) remedies tend to be seasonal, with sales fluctuating depending on how consumers are affected by cold, flu, allergies and other minor illnesses associated with the weather. 2013 was a poor year weather-wise, with rain lasting until June. The 2012/2013 flu season was not as strong as that recorded in 2004/2005 but it was stronger than in previous years of the review period and lasted for some time. Although Italian consumers were trying...
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