Soft Drinks in Russia - New Market Report
Russian soft drinks is a long way from saturation in 2013. It suffered significantly from economic recession in 2009, but recovered during the following two years. In 2013, it increased by 4% in volume and continued to see double digit value growth. Active marketing by players, growing product availability and range contributes to the growing consumer interest in soft drinks in Russia. Consumers in Russia are becoming more educated about the quality of water, therefore there were changing...
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