New Report Available: Skin Care in Japan
After four years of decline growth turned positive (up by 2%) in 2012 and grew marginally in 2013. The category's recovery is mainly due to the increasing presence of value-added products. Towards the end of the review period, manufacturers came to research consumer needs more closely and launched products that responded to specific consumer needs. For example, in the hand care category, products that have whitening effects saw increased presence. As consumers appreciated these products that...
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