New Market Study, "Self-Service Cafeterias in Brazil", Has Been Published
Divino Fogo consolidated its leadership in 2013 increasing its value share of chained self-service cafeterias from 39% in 2012 to 49% in 2013. Its rapid growth between 2012 and 2013 is explained by an expansion in its number of outlets, which increased by 50% from 100 outlets in 2012 to 150 outlets in 2013. One key strategy of this chain is to be present mainly in shopping centre food courts.
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