"Writing Instruments in the Netherlands" Now Available at Fast Market Research
Sales of writing instruments registered flat growth in 2014, continuing the trend evidenced during the previous year. Despite the fact that writing instruments suffered from the higher use of electronic devices to write in place of paper, manufacturers responded with renewed promotional efforts to expose products to consumers and then generate new demand. Companies and retailers present looked for ways to create attention for products such as premium pens or colouring with new products and enhanced marketing efforts aimed to...
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