Men's Grooming in Saudi Arabia - New Report Available
Saudi men became increasingly willing to invest time and money in a daily grooming regime during the review period. Traditionally, consumers had entrenched attitudes about masculinity, and often frowned upon signs of male vanity, with such attitudes continuing amongst more religious and older consumers at the end of the review period. However, a well-groomed appearance is increasingly equated with affluence and career success in the country. This trend was partly linked to consumers' increasing...
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