Recent Study: Tobacco in Costa Rica
In addition to the dramatic changes seen in 2012, consumer behaviour continued to be impacted by the further enforcement of new tobacco control legislation in 2013. The implementation of packaging restrictions in the middle of 2013, which prohibit the sale of cigarettes in packs other than 20, led smokers to re-evaluate their smoking options based on value for money. Such a scenario set the conditions for the development of a new (even) lower price segment, with manufacturers also making efforts...
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