Recent Study: Mobile Phones in China
In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. Thanks to the continuous unit price drop over the review period and rising disposable income level, smartphones became increasingly affordable amongst mass consumers in China. In addition, more domestic players who focused on the low-end smartphones priced at around RMB1,000...
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