New Market Study, "Pre-Paid Transactions in Greece", Has Been Published
The momentum of pre-paid cards continued in 2014, and the increase in the number of cards and the (somewhat slower) rise in value transactions prove that pre-paid cards remains an attractive and largely underdeveloped area with good growth potential. The momentum mainly stems from the rise of online shopping in Greece, which, whilst still lagging behind Western European standards, is quickly gaining ground. It is estimated that one out of three Greek internet users made online purchases during...
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