New Market Report: Men's Grooming in Vietnam
Towards the end of the review period many male consumers in Vietnam, especially working professionals in multinational companies, were becoming increasingly interested in personal appearance. As such, they demonstrated greater demand and an increased need for products designed especially for men. This represented a significant change in their habits, as in the past men had no problem using gender-neutral beauty and personal care products purchased by female relatives. In addition, the key...
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