Recent Study: Beer in France
In 2013, new excise duties of around 160% higher than the previous year resulted in super-premiumisation of the category; instead of shifting part of their consumption onto potentially less expensive lagers, consumers have maintained, and even reinforced, their preference for premium beers, even if it meant drinking less. As per trade sources, the French market is highly atypical when compared to other countries, and buying behaviours confirm the exception that French consumers have a very...
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