New Market Study, "Home Improvement in South Africa", Has Been Published
South Africans traditionally rely on paid labour to carry out large home improvement tasks. The perception of home improvement in South Africa is also greatly influenced by levels of income. High-income consumers are likely to hire professionals to carry out home improvement tasks, such as painting, changing wall and floor coverings. Middle-income consumers also rely on home improvement professionals; however, the increasing labour costs are motivating these consumers to engage in DIY activities. Lower income consumer groups carry out home...
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